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The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.1. Email MarketingEmail marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.Increase your marketing results with these simple techniques which are given below:Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.2. Video AdvertisingPeople don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.3 .Guest BloggingGuest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.If guest blogging is done correctly, then you can get these benefits which are given below:• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.4. Social Media MarketingEvery small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.If you need to enhance your small business campaign, then try these methods which are mentioned below:• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback5. Live StreamingVideo live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.6. Influencers MarketingInfluencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.7. Hyper-Local MarketingHyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.

Policymakers throughout all educational levels are wrestling with the cold, hard truth that the original funding of new equipment and software is the tip of the funding iceberg. In the ’80s we called this the “hidden costs.” In the ’90s we were so excited about all the new gadgets that we forgot to worry about anything else. Now, in the new century, we are wondering how we can afford to keep the tools our administrators, teachers, parents and students are finally putting to good use.As the Consortium for School Networking (CoSN) states in their Total Cost of Ownership white paper, “While many government and private programs provide the means of obtaining the much-needed technology for schools, there are few provisions for the necessary ongoing support of these technologies. School districts, having installed much of the technologies needed for classroom, administrative and community communications functions, are fast becoming aware of the support problems and need to budget for the ongoing support costs.” These monies are often the last priority of any school entity.With the revolving threat of federal funds elimination for E-Rate and EETT (Enhancing Education Through Technology) funds, districts must find their own reliable and ongoing funding sources, and state and federal leadership would do well to help calculate and take into consideration total cost of ownership. Seeing the big picture is a necessity.General Budget Technology FundingTo compound the funding dilemma, many education leaders have yet to realize that technology is no longer a separate entity. Technology use is an everyday occurrence in every school in every district, at one level or another. Unfortunately, many education policy leaders have not revised their general budgets to support the proven ways technology improves the work and goals of the local education agencies (LEAs). Leaders who consider technology a “black hole” (as one administrator once told me) are burying their heads in the sand and should be made aware or trained.Those who set the general fund budget should be informed of the successes from districts that have recreated education budgeting and work practices. These districts take advantage of technology to increase business efficiency and advance student learning, thus saving money and truly educating students while helping meet No Child Left Behind mandates:
One of the strongest organizations of high performing school districts west of the Mississippi River is the Western States Benchmarking Consortium. These districts constantly score above the norm on tests, have high graduation rates, and have lower dropout rates when compared with similar and dissimilar demographics. All of these school districts were early adopters of technology and have used it to support teachers, students and their business teams.

Assistant Superintendent John Q. Porter of Montgomery County Public Schools, an outstanding school district on the East Coast, stated in the June issue of District Administration magazine, “Our enemy is time, and technology is the only way [to combat that]. Still, there are people who don’t understand the importance of technology because they fear it. One of the first things you realize in technology is that technology is change; those who fail in developing systems don’t understand the dynamic of change.”

Two years ago, Poway Unified School District was going to hire 32 new teachers. The technology department used their data warehousing tool to show district leaders they needed only 25 teachers. The leadership followed their advice instead of following old trends, and their estimation proved correct. The district saved approximately $350,000 in salaries — more than the cost of the data warehouse installation.

Student assessments have changed. Trish Williams and Michael Kirst, in their article “School Practices that Matter” (Leadership Magazine, March/April 2006), state high performing districts must have assessments that align with state standards and have the ability to quickly inform teachers of results. Online assessments give policymakers a choice of how to properly assess students to support learning, with 24 hours or quicker result reporting. This should be a common practice to support the students and meet NCLB mandates.
RELATED STORY: Find More Money for Budget and Technology [http://www.convergemag.com/summary.php?catid=418]All budgets, despite project or department, must be completely reviewed to see how technology can support and make the end product more successful. Additionally, policy leaders must continue to research what new innovations will be appearing in the near future and analyze how these new tools will impact education programs in their local education agencies. All must be in a continual learning mode and work together to envision how we can help put students on a path to continual intellectual growth. Following are some steps to start down the path toward properly utilizing general funds for the support of technology.Funding Where There was NoneStep 1: Evaluate and PrioritizeData-driven decision-making is a fundamental part of this first step. Generally, there are three areas from which data should be gathered: instructional and business demands, the infrastructure to support those demands, and the equipment and software needed to meet those demands.
Instructional and business demands: these demands are driven by district objectives, community expectations, state and federal mandates, funding constraints and labor union guidelines. Expectations are increasingly high for districts to produce students who perform well on standardized tests and exhibit good citizenship. The business side of education exists to support the learning activities that will meet these expectations.

The infrastructure to support those demands: LEAs’ infrastructure consists of multiple components. Every two to three years, structural components should be reviewed. Telephones, data, alarm, networks and general physical condition of buildings must be assessed to understand what repairs and upgrades are needed. Funding is available in many states under deferred maintenance, or in operational and maintenance restricted funds. If a comprehensive plan is developed and followed, districts can ensure this major building block for support of education will be set in place.

Equipment and software to meet those demands: with the first two areas in place, an intelligent decision can be made regarding the purchase of software, computers and other related equipment that will work with the existing infrastructure and meet the district’s instructional and business demands.
Attaining these goals may require more than one year. It is also highly probable that goals will change over time. It is wise, therefore, to create a multi-year plan that is agile and modifiable.Part of supporting technology is providing a maintenance, replacement or obsolescence fund, typically fed from districts’ general funds. Too often a majority of technology dollars are spent simply maintaining the status quo. The challenge is to meet the continual need for growth in the areas of technology for online assessments, home-to-school communication, 24/7 access to learning resources and virtual or distance learning.Step 2: PartnershipsLEAs can benefit from partnerships with local and national businesses in two major ways. First, businesses use general funds to support technology, and business leaders can share funding and maintenance best practices with educational policymakers. Second, business partners can donate equipment or money to support technology innovations in education.True partnerships support all parties involved. Such partnerships can be large or small, because any amount of funding will help. Large corporations often have several different funding sources. IBM, for instance, has the Academic Initiative and an alliance with the Computer Science Teachers Association to provide free software and curriculum planning. Intel offers multiple grant programs, as does Microsoft. Smaller companies, even the mom and pop donut shop, can and will support their neighborhood school.Step 3: Form FoundationsIf a community understands its local districts’ funding constraints, they are often willing to extend financial assistance by creating a foundation. While foundations are helpful overall, they should be avoided for individual school sites, as they generally increase inequities that already exist. Schools in more affluent neighborhoods may have foundations that raise $100,000 or more annually, while schools in less affluent areas may only raise $5,000 or have no foundation, and will obviously be unable to support their student learning projects.Step 4: New Uses for Old TechnologiesThin client (a network computer without a hard disk drive, which is designed to be especially small so that the bulk of the data processing occurs on the server) is one way to use old equipment to run new software, where old computers can become “dumb terminals” and run new applications from the server. This solution requires a sound network foundation and server structure, but can reduce replacement costs and decrease technology support staff needs.Step 5: Give Grants a ChanceWhere are the grants? Too many education decision-makers and leaders, especially at the high school level, do not realize that state and federal grants are much easier to obtain if their free and reduced lunch count is 40 percent or more. It is important for educators to have accurate data and a high percentage in this area for funding sources such as E-Rate, EETT, or other related sources. In addition, ferreting out grant money can augment general funds to support student learning with technology.The Road to Affording Ed Tech General budget funding must be realigned to match the needs of local education agencies. This will help both the learning and business aspects of a school. These funds may initially need supplemental support, but educators must be aware of the benefits of technology. We must intelligently commit funding for the educational growth of all our children.Leasing EquipmentLast year, the Poway Unified School District had to replace approximately 3,000 Windows 95 computers. These computers would not run the Web browser needed for their data reporting tool or the majority of teacher Web pages. The memory and speed of the computers were insufficient to run most of the enterprise-wide educational software available over their wide area network (WAN) and local area networks (LANs).The district had less than $1 million per year available for this project. Leasing was discussed. The amount the district had for support was ongoing, so the question was, could a lease agreement that guaranteed a vendor an ongoing fixed dollar amount for several years also guarantee the district a continuing flow of up-to-date technology equipment?The district obtained a four-year lease with three vendors, with an agreement at the end of four years to rotate the machines out with a new lease agreement. Additional cost savings included the maintenance agreement — vendor responsibility for all repairs during the lease period.Thin ClientDistricts throughout New York and New Jersey have discovered how to use thin client technology to make old computers new again. During the late 1990s, thin client was dismissed as too slow and too expensive to be useful in most school districts. This perception has changed in business, as in education, with greater network speed via WAN and LAN technologies, and tremendous server cost reductions.In a thin client environment, workstations do not store programs but rather receive everything from a system of servers (one server for about 20 workstations). When servers were $20,000 each, this was cost prohibitive. Today, servers that can support thin client cost about $3,500, allowing quick communication with workstations and a cost-saving solution.Total Cost of OwnershipHow can policy leaders find the true cost of supporting equipment? The Consortium for School Networking (CoSN) and the Gartner Group have an online tool that will assist in the estimation of this cost for various levels of technology.Published in the Fall 2006 issue of Converge [http://www.convergemag.com/story.php?catid=418&storyid=106722]

Leading a healthy lifestyle is something that many people strive for.Countless hours in the gym and an unsatisfyingly healthy diet are two great ways to achieve the type of lifestyle that will earn you praise from your doctor. But if being healthy is that easy, why are so many North Americans unhealthy?The answer to that question is this: It’s easy to know what it takes to lead a healthy life, the difficult part is following through on exactly what it is you need to do to get there.If you’re not sure whether you’re maintaining a healthy lifestyle, we suggest finding out if any of the following statements apply to you:1. Your cigarette intake outweighs your vitamin intake.
2. You’re more likely to chug a beer than a glass of water.
3. You’d prefer watching a 6-hour marathon of Desperate Housewives to a half-hour workout at the gym.
4. When asked which you prefer more, a home-cooked meal or a McDonald’s Big Mac, you respond with “the Big Mac, of course – with supersized fries.”
5. You’d rather stay up until 4 o’clock in the morning (on a work night) playing Halo 3 than getting some well-needed rest for the next day.If any (or all) of these statements apply to you, chances are you’re leading an unhealthy lifestyle. Here are a few small changes you can make in your daily life to improve your health:1. Quit Smoking.
2. Drink lots of water.
3. Exercise.
4. Eat Healthy.
5. Get lots of rest.You don’t have to change your whole world to accommodate your healthy lifestyle. A few small changes can make a huge difference. How about having one glass of wine a night instead of three? How about walking to the store to get some milk instead of always driving? These are small adjustments that will have a huge, long-term impact on your well-being.So go on, indulge in that Big Mac meal with super-sized fries every now again – just plan to spend the rest of the week working it off!

Everyone needs home repairs whether one is living in an apartment or a house. They are necessary because things start to fall apart after a year or two and if not repaired in time; they can cause major troubles. Take for example bathroom home repairs. It often happens that bathroom starts leaking or the sanitary system breaks down. You will need to quickly fix this in order to avoid flooding of your house. The same is the case for other repairs.Home repairs cost money and you may end up paying a large amount if you have not done your research well. Experts always advise homeowners to do basic home repairs on their own instead of hiring help. You can easily install a kitchen rack or fix the blocked gutters if you follow the instructions. There are simple products available in the market that you can use to overcome these problems.Larger home repairs however will require some help. You can do this by seeking the help of your friends and acquaintances. There are many do it yourself tools available in stores that you can use to fix the roof of your house or improve the looks of your garden. In case no friendly help is available then you will need professional services to do these jobs. You can still save money if you use services of a small company instead of a large one. Famous contractors often charge higher because of their brand value while smaller companies provide the same help at lower rates.You can also purchase your own supplies for home repairs instead of relying on what the professional help brings. This will not just save you money but will also acquaint you with the basics of this trade. You can use this knowledge for later repairs as you will have exact idea of everything.

Automotive dealers understand their website is just as important as their physical car lot. In most cases, the dealership’s website is a visitor’s first introduction to the dealership. With more people beginning their car shopping online, dealers realize they need a way to capture more of these visitors information and turn them into leads.Dealer chat is proven to help keep visitors on a dealer’s site, while working to convert more of the existing traffic into valuable automotive sales leads. It improves visitor satisfaction, while working to increase the dealer’s lead conversion. Here’s how dealer chat works to increase automotive sales leads:Instant communication: It allows website visitors to have direct interaction with the dealership instantly. In this day and age, where people are acclimated to immediate response, the majority won’t fill out a quote form and wait for a reply. Providing visitors with an instant way to communicate improves visitor satisfaction and increases leads.No time constraints: A staffed dealer chat service, providing 24×7 online support, accommodates website visitors around the clock. Automotive live chat provides 24×7 continual support and works to generate 30 to 60% more automotive sales leads, even when the dealership is closed.Capture more visitors: Website visitors, who are reluctant to provide all their information on a static ‘contact us’ form, will click to chat. It establishes rapport, provides instant support, and converts more visitors into valuable leads.It is found effective in keeping visitors on the dealer’s website. Retaining visitors hooked on the website will help convert more web browsers into valuable automotive sales leads and customers. Dealers using automotive live chat are gaining a major advantage over their competitors who do not offer this type of service. They know that dealer live chat works, and it provides their sales staff with valuable leads.Increase Automotive Sales Leads: This service is proven to be the most cost effective way for a dealer to increase lead conversion from their existing website traffic. As mentioned above, most visitors won’t take the time to fill out a quote form, but they will click to chat. This helps increase automotive sales leads.Higher closing ratio: Leads from a dealer’s own website have a much higher closing percentage than any other lead source. Dealer chat automotive sales leads are leads the dealer wouldn’t have received, without this valuable service to capture them.Maximize return on investment: Dealers spend thousands of dollars in driving traffic to their sites. Dealer chat is proven to increase lead conversion from the existing website traffic. It’s the best way for dealer’s to maximize their return on their website and advertising investments.Dealers can’t afford to miss the opportunity that online automotive chat support has to offer.